love your brand&trade

Do you love your brand? It may seem an odd question. And yet, for entrepreneurial companies and professional service practices, your brand is the difference that can help you reach the next level of your business potential.

With our proprietary “Love your brand” process, we coach you to discover, express
and live your brand to take you toward the business relationships you’re seeking.
Your brand expression becomes more meaningful, authentic, differentiated.
And, most importantly, more resonant to those potential business relationships.

When you live your brand, your brand will help bring those relationships to you.
Now that’s a brand you could love.

“Brand is a living co-creation of the company and the customer” - Cheryl Sylvester

  • Discover Your Brand

    We dive into discovering your brand with you, your team, your customers – coaching you to explore brand experiences, uncover brand stories and brand values. Coaching empowers you, the clients in the branding process – to become the experts in your own brand.

  • Express Your Brand

    At this stage we synthesizes the explorations and get focused about your brand and business direction. Together, we define your core brand purpose, and how to express it clearly. You can take the expression forward to your own creative resources, or we can bring your brand to life with our team of digital divas and brand-war veterans.

  • Live Your Brand

    Living your brand can flow naturally from what we’ve discovered, your brand purpose and how you choose to express your brand. Living your brand takes conscious intention, and plans. Brand coaching inspires and supports you and your team as you live your brand every day in your business.
We help clients to discover, express and live their brands, using a model developed by Cheryl Sylvester, Founder of Your Brand Coach. The model is a synergy of professional coaching process with brand communications experience as a client and agency owner.

A coaching model creates a relationship with clients that engages them in looking at their own brand co-creatively.

Coaching tools and techniques help our clients get beyond their linear thinking minds, which is useful for discovering and expressing their brand. And, we do engage with clients in logical business thinking, too!

Coaching is also about moving into action, specifically moving values into action and living the brand authentically – which is where many brand initiatives fail.

Coaching empowers our clients in the branding process – they are really the expert in their own brand – they just may not know it, yet. The clients deep knowledge and wisdom, reflected back to them by their brand coach means our result is strategic - and we arrive there together.

Clients hold the responsibility for living their brand every day. Everyone in the organization plays a role in co-creating the brand the brand in their day-to-day business activities. Brand coaching inspires and support that process.