- Boy Scouts of Canada
- BMO
- Cari Kozierok-Bahar, Parenting Coach
- Chatelaine Magazine
- Cyanamid Canada (Life Science)
- Fellowship Towers Retirement Residence
- Jodi Garnett Designs
- HealthLink Technologies (Software)
- HP Canada
- Kolel Centre for Adult Jewish Learning
- McDonald’s Restaurants
- Monsanto Canada (Roundup, Life science/biotechnology)
- Ontario Dental Association
- Pharmacia-Upjohn Animal Health
- OnGuard Safety Corp (Safety eyewear)
- Optiq Frames (Fashion eyewear)
- Optiq/Marvel Comics (Spiderman)/MGA Entertainment (Bratz)
- The Research Doctor
- Wal-Mart (Retail projects)
- Women Entrepreneurs of Canada
- Xsitra (software)
Ilan Levy, MBA, CMC, CPCC, Software Entrepreneur
“I first used Cheryl’s branding services to focus my thinking and messaging re my third software startup. I put together what I thought were pretty good marketing, branding and PR ideas and materials. Cheryl took those ideas and materials and created a totally different – and hugely more compelling – story for the company.
Three years ago I followed my passion and chose a new vocation, as a coach to businesses, relationships and individuals. I created a marketing message to solicit clients, and asked Cheryl to give me her valuable insights. And once again she brought in her marketing and branding magic. I adopted her extensively revised content almost verbatim. This new marketing pitch garnered me three new clients almost immediately. And a fourth started her reply with “This time you’ve captured my attention!”
I can’t endorse Cheryl’s expertise, professionalism and wonderful energy in too strong terms.”
Charlotte Stanton, Business Partner, Stanton & Sylvester Ltd.
“Cheryl is intuitive and understands the importance of strategic resonance and appropriateness, as well as the interconnectedness of brand, strategy and customer.”
Johanna Faulk, Principal J. Faulk & Associates
“A consummate professional, Cheryl, in essence, became a lens through which she first refracted and then reflected, the talents and strengths I had either not been able to see or to express in a compelling way. After working with Cheryl, I had greater clarity about my specific value proposition. If you want to find or hone your brand, Cheryl Sylvester can help you tease out the compelling story line. She is a gifted coach with profound insight.”
Michael Frank, former Marketing Director, Monsanto Canada
“Thank you for your pursuit of excellence in all the work we did together. It has been a sincere pleasure to work with you. Your team has taught me more about marketing than I learned studying in MBA school.”