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	<title>Your Brand Coach</title>
	<link>http://www.cherylannesylvester.com</link>
	<description>Love Your Brand</description>
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		<title>Hello World</title>
		<description><![CDATA[]]></description>
		<link>http://www.cherylannesylvester.com/2009/10/hello-world/</link>
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		<title>What is brand coaching?</title>
		<description><![CDATA[I&#39;m often asked the question, what is brand coaching? &#0160;Here&#39;s how I define it &#8211; &#0160;a synergy of professional coaching models with high-level brand communications process, that helps clients to discover their brand, express their brand and live their brand to it full business potential.&#0160; How does that work?&#0160; A coaching model creates a relationship [...]]]></description>
		<link>http://www.cherylannesylvester.com/2009/08/what-is-brand-coaching/</link>
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		<title>Iterative marketing&#8230; or how on-line tools can help you build your brand&#8230;</title>
		<description><![CDATA[With google&#39;s step-by-step, all under one umbrella&#0160;on-line marketing tools launched last week, there are some cool on-line tools for helping you get started marketing your brand. They&#39;ve created a user-friendly test case to walk you through the possibilities. &#0160;&#0160;Find out more about the tools, including a perspective from yourbrandcoach, and today&#39;s article in&#0160;it business &#0160;&#0160; [...]]]></description>
		<link>http://www.cherylannesylvester.com/2009/05/iterative-marketing-or-how-on-line-tools-can-help-you-build-your-brand/</link>
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		<title>does your brand resonate?</title>
		<description><![CDATA[One of the questions that is often asked about a brand &#8211; is it relevant to the customers? &#0160;It&#39;s an important and valid question. And I like to think there&#39;s a deeper and even more important question &#8211; does your brand resonate with your customers? Why? &#0160;Relevance is an objective, intellectual, observable measure of a [...]]]></description>
		<link>http://www.cherylannesylvester.com/2009/03/does-your-brand-resonate/</link>
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		<title>3 new clients in two hours&#8230;</title>
		<description><![CDATA[Sounds incredible &#8211; and &#8211; for my &#39;brand coach on call&#39; service client it was true&#8230; permit me to share this story&#8230;it&#39;s the kind of story we all like to have in our business: someone who worked with us and got results!&#0160;&#8230;&#0160; &#34;My background up till six years ago was in high tech. I was [...]]]></description>
		<link>http://www.cherylannesylvester.com/2009/03/3-new-clients-in-two-hours/</link>
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		<title>small business and brand&#8230; insights from yourbrandcoach</title>
		<description><![CDATA[In 2008, in partnership with Hewlett-Packard, i consulted on the design of the first ever survey of small businesses and brand in Canada. &#0160;There were some interesting findings and some thoughts for small businesses that i share in this&#0160;video interview on CanadaOne]]></description>
		<link>http://www.cherylannesylvester.com/2008/12/small-business-and-brand-insights-from-yourbrandcoach/</link>
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		<title>don&#8217;t print that brochure yet&#8230;</title>
		<description><![CDATA[it happens regularly. someone i know has a brochure or flyer for their small business or workshop or a web page and they send it to me for quick guidance. &#0160;why? well, they want a second opinion. and they call on me to make sure their communication piece is working as hard as it can [...]]]></description>
		<link>http://www.cherylannesylvester.com/2008/11/dont-print-that-brochure-yet/</link>
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		<title>is brand a destination or a journey?</title>
		<description><![CDATA[Once upon a time, we all thought of brand as a logo and/or a tag line&#8230; that was the destination: the golden arches; the nike swoosh &#8211; just do it. &#0160;And indeed, they are so memorable because they captured the essence of the brand and expressed it in a way we could connect with. &#0160;For [...]]]></description>
		<link>http://www.cherylannesylvester.com/2008/11/is-brand-a-destination-or-a-journey/</link>
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